A path for content
Follow the idea, preparation, review and approval before publishing.
Idrak for clinics
Clinic content from idea to approved publishing
One production line for content: idea, preparation, review, approval, publishing on Instagram and Facebook, then post results afterwards.
Content production line
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- I Idea: an orthodontic patient story New idea 1
- A A post on teeth whitening Under review 2
- A A branch tour Needs changes
- D Dental care tips Approved · scheduled
What it organizes
Content reviewed before it goes out
A post doesn't reach publishing before it passes review checks.
A calendar for channels
Organize Instagram and Facebook posts by channel and publishing time.
Patient consent and content review
No content showing a patient is published without valid informed consent. Medical claims are reviewed before publishing.
Checks before approval
Format, caption and consent attachment are checked before the reviewer approves.
Results after publishing
Review the views, messages and inquiries that came from each post.
Comments in the inbox
Post comments reach the shared inbox and are sorted.
Production and review
Clear lines between the team and the reviewer
A post goes to review once complete, and the reviewer approves it or sends it back with the change needed. Posts that stall are flagged in the production line.
- Approve or send back With a recorded reason visible to the author.
- Alert for stalled work Ideas and posts that have sat idle for long are flagged.
- Role permissions Each role decides what it can prepare, review or publish.
Review
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- P Patient's informed consent Attached 1
- P Post caption Ready 2
- S Selected platforms Instagram and Facebook
Creative library
Creatives approved for ads
A post that does well organically can be put forward for the approved creative library, so the media buyer chooses only from it. Creatives whose patient consent has expired are stopped.
- Approval before advertising The content owner adds items to the library.
- Replacing worn creatives Teams are alerted to a creative that has been repeated too often.
Creative library
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- A Approval request Waiting for the owner 1
- A Approved for ads Ready 2
- P Patient consent expired Stopped
Common questions about publishing
Which platforms are supported?
Instagram and Facebook through Meta's official APIs.
Can content showing a patient be published?
Only with valid informed consent attached.
Does anyone review medical claims?
Yes, they're reviewed before publishing, and a post isn't approved before it passes the checks.
What if a platform can't be posted to automatically?
The team is alerted and a task is created to post by hand.
Can I see a post's impact?
Yes, views, messages and the inquiries each post produced are shown.
Organize clinic communication with Idrak
Discuss your clinic's needs and channels to define a suitable scope.